Top 7 Social media prediction for 2012

We are excited to know what 2012 holds for us especially in social media arena. Social media is ever changing platform with giant leaps. Whatever we have seen, talked or experienced have changed a lot better and better. The world is after social media websites like facebook, twitter, foursquare, and tons of more other small to big players. 2012 will provide us much advanced social experiences via social media websites. Starting from searching for a nearby store , location to job search, social media websites hold us  the best kept promises in the coming days. If you are excited about the upcoming trends in social media, read on to know more.

Birth of Social Networks for Videos and Photos – Gmail holds our emails, facebook holds details related to our family and friends, twitter holds our direct communications with potential business customers, Google applications hold most sensitive details of us, our business, websites and blogs. 2012 will see the birth of oodles of social media networks that will hold our photos and videos forever. Though our security is jeopardized with social networks, we love them and love to keep that way.

Employers embrace Social Media – employers are diving into social media to embrace direct customer experience. Companies wish to know what their customers are talking about them. When they directly get feedbacks from customers who are using their products and services, companies are excited to upgrade their products as well as service that suits customers’ expectations by matching reviews and feedbacks. Building a community around the employers’ brand helps in direct sourcing methodologies by which companies hire effective people spending zero cost on recruitment activities.

High Expectations on ROI Metrics for Social Media – companies are eager to make business using social media websites. They expect ready returns for the money spent because of the highly active crowd and target customers present in social media websites. Startups and small medium enterprises are hugely investing in marketing and their expectations are high in terms of ROI. Many small social networks will develop which determines and helps you analyze ROI metrics for social media marketing activities.

Applications for Content Overload – search engines love unique content, likewise social network love original contents. As a result we are living in the era of information overload where we require applications to help us from content overload. 2012 is year that will benchmark, development of new applications that assist users from content overload. We will see emergence of social applications which will filter the excess contents from websites and blogs& provide only the crispy, sharp, required details.

Facebook’s Growth & Marketing Strategies – facebook is the proud owner of 600+ million users. As they are striving to materialize the entire traffic, we will see exceptional improvement in Facebook’s marketing strategies. Apart from facebook ads and facebook applications, we predict more such improvised, advanced, catchy marketing tools and applications from facebook.

YouTube embraces social experience – YouTube is all set to offer users the social experience. With sharing, comments, likes and dislikes, YouTube recently changed its look and feel which seems more of customer centric. With continuous improvement YouTube is the most preferred as well as top video sites online, and it will be so in the days to come. As YouTube embraces and increases social experiences, users will be more addicted to YouTube than ever.

Social media & mobile – 2012 is the year of mobile and social media convergence. As the mobile user base increases day by day, social media applications are integrated in mobile phones which assist the user to be online in social media websites anytime, anywhere. Social media is keeping us near our friends and customers, with the advancement of combining social media in mobiles via specially designed applications, we are available for reach 24/7. 2012 will experience a tremendous increase in customer base accessing social media websites via mobiles.