SEO and Social Media – How it works together?

SEO and social media are often referred to as two pillars of online marketing. Given the areas they apply on, today one can say that SEO and social media work together and complement each other in multiple ways. Now before jumping right into understanding hoe search and social media work together, let’s take a step back and analyze the history of SEO and Social Media.

As said, SEO and Social Media complement each other; the top companies who are leaders in this industry are rival to each other. They are Google and Facebook respectively. While Facebook has a massive user base that it is trying to convert into revenue, Google has a very well stabilized online media business. Now this is where Search and Social Media crossed each other at first time when Google tried to occupy the social space. There could be number of reasons for this. One might be the focus on future where social media is going to rule the world and other could be to stabilize its search results based on social signals. Whatever be the reason, Google started to acquire lots of social media companies that started this war between seo and social media.